{"id":2868,"date":"2024-12-16T09:48:39","date_gmt":"2024-12-16T08:48:39","guid":{"rendered":"https:\/\/enthec.com\/?p=2868"},"modified":"2025-01-29T13:53:53","modified_gmt":"2025-01-29T12:53:53","slug":"public-image-on-the-internet-how-to-protect-it-from-digital-risks","status":"publish","type":"post","link":"https:\/\/enthec.com\/en\/public-image-on-the-internet-how-to-protect-it-from-digital-risks\/","title":{"rendered":"Public image on the internet: how to Protect it from Digital Risks"},"content":{"rendered":"<p>We live in a digital age where our online presence is just as significant as our image in the real world. The &#8220;public image&#8221; is not limited to political figures or celebrities; <strong>anyone with profiles on social networks, blogs, or professional platforms has an image to care for.<\/strong> Protecting this public image is essential to maintaining a strong reputation, and <a href=\"https:\/\/enthec.com\/en\/qondar\/\">cyber surveillance solutions like Qondar<\/a> can help you manage and monitor your digital presence effectively.<br \/>But <strong>what is public image<\/strong>, and why should you pay attention to it? <\/p>\n<p>&nbsp;<\/p>\n<h2>What is online public image?<\/h2>\n<p>Public image is the perception that others have of you based on your actions, words, and shared content, primarily online. It can be defined as the <strong>impressions<\/strong> you leave on others through your behavior and <strong>digital presence<\/strong>.<br \/>Building a good public image online is essential to protecting your reputation and <strong>opening doors professionally and personally. <\/strong>This is where the power of public image comes into play: it allows you to connect, influence, and stand out in an increasingly competitive environment.<br \/>However, it also comes with risks. Mishandling your online presence can lead to <strong>cyberbullying, identity theft, or damage to your reputation. <\/strong>That&#8217;s why, in today&#8217;s article, we offer you practical tips to protect it. <\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-2860 aligncenter\" src=\"https:\/\/enthec.com\/wp-content\/uploads\/2024\/12\/imagen-publica.jpg\" alt=\"public image\" width=\"600\" height=\"400\" srcset=\"https:\/\/enthec.com\/wp-content\/uploads\/2024\/12\/imagen-publica.jpg 600w, https:\/\/enthec.com\/wp-content\/uploads\/2024\/12\/imagen-publica-300x200.jpg 300w, https:\/\/enthec.com\/wp-content\/uploads\/2024\/12\/imagen-publica-350x233.jpg 350w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2>How you can keep your public image safe<\/h2>\n<p>Some of the actions you can take to <strong>keep your public image protected<\/strong> are the following: <\/p>\n<h3>Review and update your privacy settings<\/h3>\n<p>The first step in protecting your public image is to <strong>ensure the safety of your personal information.<\/strong> Platforms like Facebook, Instagram, and LinkedIn offer <a href=\"https:\/\/enthec.com\/en\/importance-of-personal-privacy-in-the-digital-age\/\">personal privacy <\/a>settings that allow you to control who can see your content. <\/p>\n<ul>\n<li><strong>Regular check-up<\/strong>. Spend time checking what information is public and adjust it according to your needs. <\/li>\n<li><strong>Avoid oversharing<\/strong>. Data such as your location, date of birth, or family details can be used against you. <\/li>\n<\/ul>\n<h3>Think before you post<\/h3>\n<p><strong>Everything you share online remains recorded<\/strong>, even if you later delete it. Before posting a photo, comment, or review, ask yourself: <\/p>\n<ul>\n<li>Could this be misinterpreted?<\/li>\n<li>Am I sharing anything that could compromise my privacy or security?<\/li>\n<li>How will this impact my public image in the long run?<\/li>\n<\/ul>\n<p>Taking this <strong>preventative approach<\/strong> can prevent problems in the future. Remember, what you post online stays online. <\/p>\n<h3>Google your name regularly<\/h3>\n<p>It&#8217;s important to know <strong>what appears about you in search engines,<\/strong> as it&#8217;s the first impression others will have when searching for you. If you find incorrect or harmful information, consider contacting the platform to request its removal or seek professional help. <\/p>\n<h3>Protect your accounts with strong passwords<\/h3>\n<p>The security of your online profiles is key to preventing identity theft or unauthorized access to your information. Use <strong>strong and different passwords for each account.<\/strong><br \/>It complements this measure with <strong>two-step authentication<\/strong>, adding an extra security layer. <\/p>\n<h3>Maintain a professional profile<\/h3>\n<p>Your social media activity also reflects your public image. Even if you use your profiles personally, it&#8217;s a good idea to <strong>maintain a respectful and professional tone.<\/strong> <\/p>\n<ul>\n<li><strong>LinkedIn.<\/strong> Optimize your professional profile and make sure it is up to date. <\/li>\n<li><strong>Personal networks.<\/strong> Take care of your interactions and avoid unnecessary discussions that can tarnish your reputation. <\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-2862 aligncenter\" src=\"https:\/\/enthec.com\/wp-content\/uploads\/2024\/12\/proteger-imagen-publica-linkedin.jpg\" alt=\"Protect Public Image on LinkedIn\" width=\"600\" height=\"400\" srcset=\"https:\/\/enthec.com\/wp-content\/uploads\/2024\/12\/proteger-imagen-publica-linkedin.jpg 600w, https:\/\/enthec.com\/wp-content\/uploads\/2024\/12\/proteger-imagen-publica-linkedin-300x200.jpg 300w, https:\/\/enthec.com\/wp-content\/uploads\/2024\/12\/proteger-imagen-publica-linkedin-350x233.jpg 350w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3>Learn to recognize online threats<\/h3>\n<p>The digital environment is full of risks, from phishing emails to <a href=\"https:\/\/enthec.com\/en\/how-to-prevent-social-media-phishing\/\">identity theft on social networks.<\/a> Being alert to these threats will help you protect your public image. Some <strong>warning signs<\/strong> include:  <\/p>\n<ul>\n<li>Messages or emails that ask for confidential information.<\/li>\n<li>Fake profiles trying to gain access to your information.<\/li>\n<li>Comments or mentions that seek to provoke you to react.<\/li>\n<\/ul>\n<h3>Use cybersecurity tools<\/h3>\n<p>Cyber surveillance solutions like Qondar can make all the difference in proactively protecting your public image. These platforms <strong>monitor and manage your threat exposure in real-time.<\/strong> <\/p>\n<h3>Create a consistent digital presence<\/h3>\n<p>Maintain a consistent narrative across your social media and platforms. This doesn&#8217;t mean that you should always share serious content, but it does mean that you should do it in a way <strong>aligned with the image you want to project.<\/strong> <\/p>\n<ul>\n<li>Delete old posts that no longer align with your current profile.<\/li>\n<li>Set a visual style and tone in your posts.<\/li>\n<\/ul>\n<h2><\/h2>\n<h2>The importance of a solution like Qondar<\/h2>\n<p>Protecting your public image can be simple, especially if you have advanced solutions like Qondar. Designed for individuals, this Continuous Threat Exposure Management (CTEM) solution gives you <strong>complete control over your digital presence.<\/strong><br \/>Qondar helps you: <\/p>\n<ul>\n<li><strong>Monitor mentions and references to your name in real-time.<\/strong><\/li>\n<li><strong>Detect and manage potential risks<\/strong> before they become problems.<\/li>\n<li><strong>Keep your public image aligned <\/strong>with your personal and professional goals.<\/li>\n<\/ul>\n<p>If you need a more business-focused solution, <a href=\"https:\/\/enthec.com\/en\/kartos\/\">Kartos <\/a>is ideal for <strong>protecting corporate reputation <\/strong>and ensuring your organization&#8217;s cybersecurity.<\/p>\n<h3>Protect what matters most: your reputation<\/h3>\n<p>Your online public image is a valuable asset that deserves to be protected. Applying these tips and having cyber surveillance solutions in place can make the difference between a strong reputation and a complex problem to solve.  <strong>Don&#8217;t underestimate the power of the public image; invest time and effort in caring for and strengthening it.<\/strong><\/p>\n<p>Start protecting your public image with Qondar today. <a href=\"https:\/\/enthec.com\/en\/contact\/\">Contact us<\/a> and take the <strong>first step towards a safe and professional online presence.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We live in a digital age where our online presence is just as significant as our image in the real [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":2865,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[44],"tags":[23,24,25,39],"class_list":["post-2868","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cybersecurity-en","tag-qondar-en","tag-cybersecurity","tag-persons","tag-social-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - 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