{"id":3615,"date":"2025-04-16T08:04:08","date_gmt":"2025-04-16T06:04:08","guid":{"rendered":"https:\/\/enthec.com\/?p=3615"},"modified":"2025-04-16T08:04:08","modified_gmt":"2025-04-16T06:04:08","slug":"the-importance-of-cloud-security-in-protecting-your-data","status":"publish","type":"post","link":"https:\/\/enthec.com\/en\/the-importance-of-cloud-security-in-protecting-your-data\/","title":{"rendered":"The importance of cloud security in protecting your data"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Personal and professional data has become one of the most valuable assets. We are not just talking about documents, photos, or emails, but sensitive information, contracts, bank details, business plans, and strategies. In most cases, all of this is  <\/span><b>stored and managed in the cloud.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">However, this convenience has its counterpart:<\/span> <b>cloud security risks.<\/b><span style=\"font-weight: 400;\"> They are not a simple possibility but a reality affecting companies and individuals. Protecting our data against digital threats is an urgent need, not a technological luxury. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Before getting into the matter, you should know Kartos, our solution for companies that want to<\/span> <b>maintain control over their cybersecurity<\/b><span style=\"font-weight: 400;\">. <\/span><a href=\"https:\/\/enthec.com\/en\/kartos\/\"><span style=\"font-weight: 400;\">Kartos<\/span><\/a> <span style=\"font-weight: 400;\">is a Continuous Threat Exposure Management (CTEM) solution that constantly monitors an organization&#8217;s digital environment and detects vulnerabilities before they become a real problem.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>What exactly is cloud security?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">When we talk about cloud security, we refer to the<\/span> <b>set of technologies, policies, controls, and procedures<\/b> t<span style=\"font-weight: 400;\">hat protect systems, data, and infrastructure hosted on cloud platforms.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That is, it is not just about using strong passwords but about ensuring that the cloud service provider, configuration, and users act safely and consciously.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here, we have everything from encryption systems to<\/span> <b>access control practices, threat detection, and incident recovery plans.<\/b><\/p>\n<h3><b>How does cloud security work?<\/b><\/h3>\n<p><b>Cloud security operates at several levels<\/b><span style=\"font-weight: 400;\">:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Infrastructure layer: <\/b><span style=\"font-weight: 400;\">where the hardware and physical servers on which the cloud resides are protected.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Network layer:<\/b> <span style=\"font-weight: 400;\">responsible for monitoring data traffic and preventing unauthorized access.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Application layer:<\/b> <span style=\"font-weight: 400;\">This guarantees that the applications do not have flaws that allow attacks.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Data layer:<\/b> <span style=\"font-weight: 400;\">where encryption, authentication, and backup tools are implemented.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">In addition, there are specialized tools that go beyond static protection, as is the case with our solutions, which work under an active cyber surveillance model. This means that they not only protect but also  <\/span><b>constantly monitor and evaluate the level of exposure<\/b> <span style=\"font-weight: 400;\">to digital risks.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-3600 aligncenter\" src=\"https:\/\/enthec.com\/wp-content\/uploads\/2025\/04\/seguridad-nube.jpg\" alt=\"cloud security\" width=\"650\" height=\"433\" srcset=\"https:\/\/enthec.com\/wp-content\/uploads\/2025\/04\/seguridad-nube.jpg 650w, https:\/\/enthec.com\/wp-content\/uploads\/2025\/04\/seguridad-nube-300x200.jpg 300w, https:\/\/enthec.com\/wp-content\/uploads\/2025\/04\/seguridad-nube-350x233.jpg 350w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2><b>Why should we take cloud security risks seriously?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Cyber attacks are a reality. According to an IBM study published in 2023,  <\/span><b>the average cost of a cloud security breach is $4.35 million.<\/b><span style=\"font-weight: 400;\">. And it&#8217;s not just large companies that are frequent targets: SMEs and individual users are also frequent targets precisely because they tend to have laxer security measures.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some of the top cloud security risks include:<\/span><\/p>\n<h3><b>1. Unauthorized access<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Poor permission management or weak passwords can give cybercriminals access. This is especially serious if the data involved is personal, financial, or confidential. <\/span><\/p>\n<h3><b>2. Data loss or leak<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Cloud systems can be misconfigured, exposing files. Sometimes, user data has been published inadvertently due to human error or technical oversights. <\/span><\/p>\n<h3><b>3. Ransomware attacks<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">In these attacks, criminals encrypt files stored in the cloud and demand a ransom to release them. Staining that data may be impossible without a good backup and discovery strategy. <\/span><\/p>\n<h3><b>4. Misuse of resources<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Sometimes, attackers do not seek to steal data but instead use the infrastructure to mine cryptocurrencies or launch other attacks from our account, thus compromising the reputation and resources of the organization.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>How to protect yourself: keys to a good cloud security strategy<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">It is not enough to have good faith or trust that \u201cit won&#8217;t happen to me.\u201d  <\/span><b>Prevention is the only effective barrier<\/b><span style=\"font-weight: 400;\"> against threats. Here are some basic recommendations: <\/span><\/p>\n<h3><b>Choose trusted suppliers<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Not all cloud platforms offer the same level of security. Ensure the supplier complies with regulations such as  <\/span><a href=\"https:\/\/enthec.com\/en\/relevance-of-obtaining-the-iso-27001-certificate\/\"><span style=\"font-weight: 400;\">ISO 27001<\/span><\/a><span style=\"font-weight: 400;\"> o <\/span><b>GDPR<\/b><span style=\"font-weight: 400;\">and has clear incident protocols. A  <\/span><a href=\"https:\/\/enthec.com\/en\/third-party-risks-how-to-protect-your-business-from-external-threats\/\"><span style=\"font-weight: 400;\">third-party risk assessment,<\/span><\/a> <span style=\"font-weight: 400;\">like the one allowed by Kartos, is key to protecting your value chain and preventing someone else&#8217;s weakness from compromising you.<\/span><\/p>\n<h3><b>Monitor your exposure<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">This is where a solution like<\/span> <b>Kartos<\/b><span style=\"font-weight: 400;\"> is beneficial. Through active  <\/span><b>external attack surface (EASM) management,<\/b><span style=\"font-weight: 400;\">Kartos detects exposed assets, vulnerable configurations, or spoofed domains. This allows  <\/span><b>anticipation <\/b><a href=\"https:\/\/enthec.com\/en\/phishing-what-is-it-and-how-many-types-are-there\/\"><span style=\"font-weight: 400;\">phishing<\/span><\/a> <span style=\"font-weight: 400;\">or brand impersonation campaigns, which are common in targeted attacks.<\/span><\/p>\n<h3><b>Use strong passwords and multi-factor authentication<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">It seems obvious, but even today, many<\/span> <b>credential leaks<\/b><span style=\"font-weight: 400;\"> start with a weak or reused password. If you can, enable two-step authentication on all services. Kartos can detect when your credentials are exposed on dark web forums or markets.  <\/span><\/p>\n<h3><b>Make regular backups<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">If your information disappears or is hijacked by ransomware, the best way to protect yourself is to have an up-to-date, secure copy. Although Kartos does not replace backup, its constant monitoring helps  <\/span><b>detect anomalous activity before attacks,<\/b> <span style=\"font-weight: 400;\">which can give you time to act.<\/span><\/p>\n<h3><b>Educate your team<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Many times,<\/span><b> the weakest link<\/b><span style=\"font-weight: 400;\"> in the security chain is the human. One click on a fake message on social networks or a cloned website can be enough to land you in a  <\/span><b>phishing, fraud, or identity theft campaign<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>Enthec&#8217;s role in your digital security<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">In this scenario<\/span>, <a href=\"https:\/\/enthec.com\/en\/\"><span style=\"font-weight: 400;\">Enthec<\/span><\/a><span style=\"font-weight: 400;\"> is not just a technology solutions provider. It is a strategic ally in cyber surveillance and active protection. Its CTEM approach allows  <\/span><b> continuous monitoring of the status of your cybersecurity, offering quick and effective responses.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Through Kartos, designed for companies, you can evaluate each exposed vulnerable point of your digital infrastructure. This tool <\/span><b> helps you make informed decisions and act before a problem exists.<\/b><\/p>\n<p>&nbsp;<\/p>\n<h2><b>Cloud security is your responsibility<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">It is easy to think of the cloud as an intangible and harmless space. But the truth is that, like any place where value is stored, it has dangers.  <\/span><b>Cloud security is not optional but an investment in peace of mind, reputation, and continuity.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Solutions like those offered by<\/span> <b>Enthec, <\/b><span style=\"font-weight: 400;\">with its proactive approach tailored to businesses and individual users, put you several steps ahead of cybercriminals.<\/span><\/p>\n<p><b>Don&#8217;t wait for something to fail to act. Start protecting your data with Enthec today. <\/b><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Personal and professional data has become one of the most valuable assets. We are not just talking about documents, photos, [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":3605,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[44],"tags":[24,32,33,38],"class_list":["post-3615","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cybersecurity-en","tag-cybersecurity","tag-kartos-en","tag-risks","tag-organizations"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u25b7 Security in the cloud: How to protect your data | Enthec<\/title>\n<meta name=\"description\" content=\"Discover what cloud security is and why it is essential for your data \u27a1\ufe0f We tell you how to detect threats and vulnerabilities with Kartos\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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