{"id":4042,"date":"2025-09-08T07:35:37","date_gmt":"2025-09-08T05:35:37","guid":{"rendered":"https:\/\/enthec.com\/?p=4042"},"modified":"2025-09-08T07:35:37","modified_gmt":"2025-09-08T05:35:37","slug":"ai-powered-phishing-and-its-impact-on-personal-data-security","status":"publish","type":"post","link":"https:\/\/enthec.com\/en\/ai-powered-phishing-and-its-impact-on-personal-data-security\/","title":{"rendered":"AI-powered phishing and its impact on personal data security"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Digitalization has brought us significant advantages: convenience, speed in processing, and immediate access to information. But, at the same time, it has also <\/span><b> opened the door to new forms of cybercrime.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">One of the most worrying is<\/span> <b>AI phishing,<\/b> <span style=\"font-weight: 400;\">an evolution of the classic scam that leverages increasingly sophisticated technological tools to deceive users and businesses.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Before delving into how this type of attack works and what impact it can have on our security, it&#8217;s worth discussing how we can protect ourselves. This is where Qondar comes in, a solution developed by Enthec that enables anyone to monitor and manage their exposure to online threats continuously. Qondar isn&#8217;t just a simple antivirus or a fraudulent email blocker: it&#8217;s a   <\/span><b>Continuous Threat Exposure Management (CTEM) tool,<\/b> <span style=\"font-weight: 400;\">designed to detect risks in real time and help us make decisions before it&#8217;s too late.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>What is AI phishing?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">AI phishing is a deceptive attempt in which cybercriminals impersonate legitimate entities (banks, public administrations, e-commerce platforms, or even coworkers) to obtain sensitive information such as passwords, banking details, or personal documents.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Until recently,<\/span> <a href=\"https:\/\/enthec.com\/en\/phishing-what-is-it-and-how-many-types-are-there\/\"><span style=\"font-weight: 400;\">phishing<\/span><\/a> <span style=\"font-weight: 400;\">was relatively easily detected by details such as <\/span><b>spelling mistakes, unconvincing messages, or suspicious email addresses.<\/b><span style=\"font-weight: 400;\">. However, with the advent of artificial intelligence, the landscape has undergone significant changes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nowadays, attackers use algorithms capable of generating<\/span> <b>perfectly worded messages that are personalized and even adapted to the victim&#8217;s communication style. <\/b><span style=\"font-weight: 400;\">. In addition, they rely on synthetic voice systems and the creation of false images (<\/span><a href=\"https:\/\/enthec.com\/en\/deepfakes-what-they-are-and-how-to-detect-them\/\"><span style=\"font-weight: 400;\">deepfakes<\/span><\/a><span style=\"font-weight: 400;\">) to give more credibility to their deceptions.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" class=\"alignnone size-full wp-image-4037\" src=\"https:\/\/enthec.com\/wp-content\/uploads\/2025\/09\/phishing-ia-1.jpg\" alt=\"AI phishing\" width=\"650\" height=\"433\" srcset=\"https:\/\/enthec.com\/wp-content\/uploads\/2025\/09\/phishing-ia-1.jpg 650w, https:\/\/enthec.com\/wp-content\/uploads\/2025\/09\/phishing-ia-1-300x200.jpg 300w, https:\/\/enthec.com\/wp-content\/uploads\/2025\/09\/phishing-ia-1-350x233.jpg 350w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2><b>The impact of AI phishing on personal data<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The impact of AI phishing goes far beyond the simple loss of money in a fraudulent transfer. Cybercriminals are after something much more valuable:  <\/span><b>our personal data.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">With them, they can:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Steal identities<\/b> <span style=\"font-weight: 400;\">and open bank accounts or apply for loans on our behalf.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Access online services<\/b> <span style=\"font-weight: 400;\">and gather even more information to expand the fraud.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Carry out digital blackmail,<\/b> <span style=\"font-weight: 400;\">especially when they manage to obtain photos, documents, or private conversations.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Commercialize our data<\/b> <span style=\"font-weight: 400;\">in clandestine forums on the dark web.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The primary difference compared to previous years is the<\/span> <b>exponential growth in the sophistication of attacks, mainly due to the increased use of AI<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You may be interested in\u2192<\/span><a href=\"https:\/\/enthec.com\/en\/the-relevance-of-artificial-intelligence-in-cybersecurity\/\"><span style=\"font-weight: 400;\">The relevance of artificial intelligence in cybersecurity<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n<h2><b>Why is AI phishing more dangerous?<\/b><\/h2>\n<h3><b>Extreme customization<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">AI tools can analyze public information from social media or websites to create messages that appear to have been written by someone close to the victim.<\/span><\/p>\n<h3><b>Scalability<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">A cybercriminal no longer needs to spend hours composing each email. AI automates the process and allows thousands of attempts to be launched in a matter of minutes, each with a high level of credibility. <\/span><\/p>\n<h3><b>Multichannel<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Phishing no longer comes only through email. With the help of artificial intelligence, attackers are using  <\/span><b>SMS, automated phone calls, social media messages, and even deepfakes in video calls<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3><b>Difficult detection<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">By improving the quality of the deception, traditional filters and human perception have a harder time identifying fraud. AI-powered phishing becomes more camouflaged and goes undetected. <\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>How to protect yourself from phishing with AI<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The good news is that, although attacks are more sophisticated, some solutions and habits allow us to protect ourselves.<\/span><\/p>\n<h3><b>Basic measures<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Be wary of urgent messages<\/b> <span style=\"font-weight: 400;\">that ask for personal data or passwords.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Check email addresses and links<\/b> <span style=\"font-weight: 400;\">before clicking.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Use two-step authentication<\/b> <span style=\"font-weight: 400;\">whenever possible.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Update passwords frequently <\/b><span style=\"font-weight: 400;\">and avoid repeating them in several services.<\/span><\/li>\n<\/ul>\n<h3><b>Advanced Measures: The Importance of CTEM<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">In addition to personal habits, it is increasingly necessary to have tools that<\/span> <b>monitor our internet exposure. <\/b><span style=\"font-weight: 400;\">. This is where Qondar comes in, the solution <\/span><a href=\"https:\/\/enthec.com\/en\/\"><span style=\"font-weight: 400;\">Enthec<\/span><\/a> <span style=\"font-weight: 400;\">has designed for individuals.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Qondar acts as a digital radar that detects if our data has been leaked, if it&#8217;s circulating in trading forums on the dark web, or if we&#8217;re exposed to phishing campaigns. This allows us to  <\/span><b>anticipate threats<\/b> <span style=\"font-weight: 400;\">instead of reacting late, when the damage has already been done.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>AI Phishing and the Role of Enthec<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Enthec, a company specializing in cyber-surveillance, has developed two leading solutions:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/enthec.com\/en\/kartos\/\"><span style=\"font-weight: 400;\">Kartos<\/span><\/a><span style=\"font-weight: 400;\">, designed for companies seeking to protect themselves against digital risks.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Qondar<\/b><span style=\"font-weight: 400;\">, designed for individual users looking to enhance their personal security.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Both products are framed within the concept of<\/span> <b>Continuous Threat Exposure Management (CTEM),<\/b> <span style=\"font-weight: 400;\">which represents a step forward compared to traditional solutions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While most security programs react once the attack has occurred, the CTEM philosophy focuses on<\/span> <b>monitoring and reducing the exposure area at all times<\/b><span style=\"font-weight: 400;\">, anticipating possible incidents.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">AI-powered phishing has elevated digital scams to a level of sophistication never seen before. We&#8217;re no longer talking about poorly written emails or easy-to-detect tricks, but about  <\/span><b>personalized, credible, and difficult-to-identify attacks<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The direct consequence is a growing risk to the security of our personal data, which can end up in the wrong hands and be used for fraudulent purposes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this context, prevention is the most effective strategy. Adopting responsible habits when using technology is essential, but having digital surveillance solutions like Qondar can be a decisive advantage. <\/span><\/p>\n<p><b>Protect your digital identity today with Qondar and stay one step ahead of phishing with AI.<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Digitalization has brought us significant advantages: convenience, speed in processing, and immediate access to information. But, at the same time, [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":4040,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[44],"tags":[34,52],"class_list":["post-4042","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cybersecurity-en","tag-ai","tag-phishing-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u25b7 AI Phishing: Impact on Your Personal Data | Enthec<\/title>\n<meta name=\"description\" content=\"AI Phishing: Attacks are more sophisticated than ever \u27a1\ufe0f Learn how to protect yourself with Qondar and keep your data safe\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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