16 February 2026

Egosurfing and online reputation: how your digital presence affects your image

First impressions no longer happen only in person. Today, they happen on Google, on social media, or in any corner of the internet where your name appears. This is where the term egosurfing comes in, an increasingly common practice for both individuals and companies who want to know what the internet is saying about them. In this article, we'll look at the meaning of egosurfing, how it works, what tools exist, and why it has become a recommended habit if you care about your online identity.…

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